Backlinking in 2016 is extremely important for SEO ( i.e. getting high Google rankings) as most of you webmasters are familiar with. This is not an easy process, and you will learn all too well when building an SEO strategy for your site there are some techniques that are cheap and easy and some that will assure high-quality but more expensive to accomplish the task.
Backlinks continue to be closely related with higher rankings than almost any other website attribute according to the most recent study by Moz. The findings in this study gave a new way of looking at high ranking sites.
For example, there is a lower correlation between on page keyword use and rankings. In the past the conventional thought was that a high correlation exists, and this is probably because Google wasn’t as intelligent before. They have a newer definition on what pages mean, in other words, a page can be a related keyword, synonyms, close variants and entities without relying on exact keyword phrases. Matching the user intent is of the greatest importance in getting high rankings.
One of the ways to make use of this new information is to gather high-ranking backlinks by searching for for sites that have changed names. Also useful are sites that have shut down and moved to another URL. These sites are different than the broken links that were useful before. Then find the sites that are linking to the old page and tell them of the outdated link. In explaining the process the new links will be directed to the new site and qualify as high ranking links. This strategy was coined by Brian Dean at Backlinko as the “skyscraper technique.”
The search for these sites should not be that hard but the time is well spent. Sometimes a business will shut down certain Google features that were once popular and had many quality backlinks. The business may not have deleted the page but instead just put it out of order and kept the backlinks intact. This is golden as you can search for these sites by using terms like “service no longer available” which will bring many results. Then use a broken link checker on that page to see which links are available.
By adding the link to your site and exporting all the backlinks pointing to that page to an Excel or Google spreadsheet, you will be able to contact all the sites that are viable and that still link to the outdated page. A simple email is usually all that is necessary to convince the site to link to yours. This is a big job, and is often performed at a large scale by SEO companies, like this one: http://scarletseo.com/delaware-seo.
Another method to gain valuable backlinks is through customer testimonials. Products that deserve useful testimonials will often secure the positive and valuable testimonials from the satisfied customers. When you do this you can then ask the customer to put the testimonial on their homepage and then you will have a backlink to your site without usually having to ask for it.
This method is usually free, and can be extremely effective since homepage links are very powerful.
There are lots of companies out there that build backlinks for you. For a flat monthly fee, a content marketing company will generate hundreds of natural backlinks by growing your social media presence, blog, and other online properties simultaneously. They provide high-quality videos, articles, and social media graphics that are designed to steadily increase your online presence by providing organic, quality backlinks that grow naturally.
This method proves to be the most scalable, but also relatively expensive. You’ll find a lot the time you’re going to have to make an upfront investment before ever seeing a return. If you select the company, though, you’ll be all set with a long-term strategy aimed at giving long-lasting results for years to come.
An additional way to gather backlinks is to ask for them. A well phrased email that is short and concise will bring some success, but it’s time consuming. The results are generally positive and the links that are received are good and viable. It is important to make sure that the site allows for the email request and is not using an ‘Add URL’ form. If they have this form on the site your email may be ignored and that’s just a waste of time.
One emailing tip: no one appreciates getting a “Dear So and So” email so some effort should be made to secure the correct individual and use their name in the email. A catchy salutation like Dear Site Owner is better than “To Whom It May concern”. Be professional in asking for the link and assure the owner that you are not a spammer and the yield on this type of request should be high and productive.
Thanks For Reading!
There’s the most effective link building strategies of 2016. If you’re on a strict budget, you can spend some time doing the more manual tips touched in this article all yourself. I would highly suggest you look into outsourcing your campaign as soon as possible. It’s much more time-effective for you to be doing what you do best in your business, not spending your days learning a new skill set.