Digital and social media marketing has continued to increase in 2016, and now into 2017. Techno-savvy marketers continue to apply the lessons and tricks learned last year to increase their conversion rates. You need to watch the emerging digital marketing trends to remain at the top of the game. The leading brands continue to sharpen their digital marketing tips each day. Artificial intelligence and machine learning happen to be one of the largest trends in 2017. Machine learning approaches apply across numerous techniques such as Social Media and Organic Search Marketing, Marketing Automation, and Big Data. Review the top five marketing trends discussed below to learn more.
1. Increased Social Media Marketing
Social media marketing includes Social Customer Care and Social CRM (Customer Relationship Management). Research show many digital marketing merchants use social media as one of the best platforms for engaging audiences. This year, social media amplification will dominate the business world. The usage of social media continues to increase in many countries. Research also shows that Pinterest, Instagram, and Snapchat usage have recorded dramatic growth in a majority of western markets while Facebook and Twitter usage has significantly decreased. The efforts of the social network to monetize substantially control the digital marketing trends.
2. Declining Mobile Marketing
Mobile marketing includes apps, site development, as well as, mobile advertising. Mobile marketing has decreased in the past three years, as many firms continue to adopt mobile responsive email and web design templates. Even direct conversions have significantly reduced on Smartphones. However, mobile has a massive impact on Internet marketing. Most online shoppers still use a tablet, laptop and desktop devices. Well-established companies are now investing in adaptive mobile design technologies. Such approaches have more contextual and relevant content for the users and remarkably minimize loading times. The best option for online marketers is to treat mobile marketing as an integral part of a multi-channel or multi-platform strategy. Apart from countries where users only utilize desktop and mobile, multi-platform ribbons have increased in many nations.
3. Increased Marketing Automation
Marketing automation includes web personalization, behavioral email marketing, as well as CRM. Just like content marketing, marketing automation has remained in the top three for the last five years. Majority businesses still have the potential of elevating their automation prowess.
4. Increased Use of Big Data
Big data marketing apps include predictive insights, as well as, customer and market insight. Big data is a fundamental element of digital marketing that lead to an increase in data formats, real-time data, and sales volume. Personalization is another efficient and tested way of increasing sales on sites. Email marketing also boosts sales via predictive analytics. Big data is usually mined to identify the propensity to convert different customers based on the behaviors and customer characteristics.
5. Content Marketing Trends
In the past three years, content marketing has remained in the top three digital marketing trends. Top brands are now focusing on creating integrated content marketing strategies to improve their digital marketing approaches. Over 40 percent of firms have now embarked on using strategic approach and the trend is expected to hit its peak before this year ends. ROI (Return on Investment) content marketing measuring is also expected to increase. The new trends are emerging due to the increased competition and costs within content marketing. Content marketing is also expected to enjoy more interactive marketing apps with high capability of recommending and personalizing content. Organic Search or SEO (Search Engine Optimization approaches will be quite vital to watch in 2017 owing to the recent announcement by Google concerning AMP and mobile Index. Since Sept last year, Google has continuously rolled up AMPs, and this has resulted in increased Smartphone traffic. Businesses with effective blog tools can also target AMPs but they are mainly used by publishers.
Other Digital Marketing Trends To Watch in 2017
- Multi-channel and Omni-Channel Attribution: The two channels work together to synergize each other. Many digital marketers continue to seek advice on using an integrated marketing approach.
- Machine learning is also likely to increase in the coming months.
- Employee feedback and advocacy: Businesses are ready to improve their internal marketing perspectives.
- Digital Out-of-Home (OOH): This is another surprising trend that has emerged in 2017.
- Videos and Images: Videos and visuals have remarkably surged in the past few months. Generation Z and Millennial cohorts are the primary consumers who have embraced videos and pictures as an efficient way to gather and share information.
Apart from the above digital marketing trends, other trends are likely to emerge before the year ends. The above five techniques include the core methods that most digital marketers will employ to increase their conversion rates. Online merchants and shoppers now have the best opportunity to select an alternative that best suits their personal taste, as well as, preferences.